LOGOS & Style guides

Cafe Aroma (Helsinki, Finland)
ImagiNation Afrika, Children's museum/musee des enfants. (Dakkar, Senegal) Through its exhibitions, programs and playspaces, promotes a culture of critical thinking and impacts how children perceive themselves and their abilities to contribute to the
Just Juice - organic, cold pressed, farm fresh
Casa dei Bambini provides a safe & fun environment for your children to learn in those critical early years before they go to “Big School”. (Leopards Hill, Lusaka, Zambia)
CIRKUITS: University of Maryland, Baltimore (UMB), Institute of Human Virology (IHV), Center for International Health, Education and Biosecurity (CIHEB)
Cafe with five locations: Woodlands, Kabulonga, East Park, Roma/Foxdale, Mungwi Park (Lusaka, Zambia)
Hope Kabanana, a Faith Baptist Church mission home and school for orphaned children in the Kabanana community (Lusaka, Zambia)
The annual Lusaka Arts Festival (LAF) was founded in 2016. LAF has it's next festival date set for May 2021.
Zambia's National Malaria Control Program embraced the slogan "Malaria Ends with Me" in 2014 and is still going strong. The logo is used for country-wide malaria elimination activities. (Zambia)
Lusaka Helps is a grassroots, all-volunteer COVID clearinghouse of information and activism (Lusaka, Zambia)
CCP is a Lusaka Helps initiative responding to the COVID crisis and supporting some of the most vulnerable households in our communities, particularly homes where people are unable to #StayAtHome because they need to go out to earn their next meal.
Project logo for the Lower Zambezi Guides Association, (Lower Zambezi River, Zambia)
Peaberry Coffee Roasters (est. 2015) is one of Zambia's premier specialty tea and coffee merchants. (Zambia)
An American-style handmade sweets and snacks supplier and cafe (Lusaka, Zambia)
"Pikani" means Let's Eat. Catering and specialty cuisine.
Pop up pizzeria and family bistro (Together with Pikani Gourmet) (Lusaka, Zambia)
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Ethiopian Restaurant (Rhodes Park, Lusaka, Zambia)
Tulukani Adventures offers outdoor adventure tourism and environmental education in the Lower Zambezi, Zambia and throughout the region. Their motto: Explore. Learn. Be Safe. Have Fun.
LICS is a CIS (Council of International Schools) and ISAZ accredited International School which follows the Cambridge Curriculum for Pre-Primary, Primary and Secondary curricula, through to A Levels.
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Reveal is a geospatial platform designed to manage household-level interventions, including IRS, LLIN distribution, focus investigation, RACD, and MDA, to ensure accurate and effective coverage. Expanding on the approach and technology of its predece
The Deli rebrand - a transition logo when ownership changed hands and merged with Coffee Culture & Co.
Marika’s Coffee (rebrand) was established in 2007 by with the ambition was to roast the best Zambian coffee available for the local market and package it smartly in high quality packaging to guarantee freshness for longer. Marika’s has developed into
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Style Guides

Below are some Style Guides that InHouse Design Studio has created for our lovely clients. You can see that some logo applications are more complex and require multiple versions of the same design, depending on the specific situation and how the logo is used while others are quite straightforward. Scroll down click on the images to view the documents.

 

REVEAL: Redefining Precision

InHouse Design Studio worked closely with the Reveal/Akros team to create this logo. After many brainstorm sessions, I presented a detailed concept paper, showing 5 well developed ideas and how I thought they would work for the project. The final result is a mash-up of three of these. It is a testament to the team’s commitment to “getting it right” that we ended up with a final product we’re all proud to see make its way out into the big bad world of spatial entomology and health care delivery.

(Click on the logo to open Reveal’s Style Guide.)

 

Lusaka International Community School

InHouse Design Studio worked with LICS on two very different tracks simultaneously: give the school a totally new look or keep the same logo - with significant work to standardise the look and feel of everything the school released into the world from the uniforms to the school letterhead, website, annual reports, etc. In the end, they opted for a logo re-design which InHouse supported. The school knew that no matter what they decided, they would need to phase in the new logo, replacing branded items from sun hats to letterhead only as the old stock was depleted and they needed to reorder. We decided that cleaning up and stylizing the existing logo was the most economic option. We also felt that because the brand was well established, starting with a whole new logo (and even a new school name) was not something that they felt the community was ready for.

Notice that this document pays more attention to guiding consistent and appropriate use of the logo than the logo design itself.

(Click on the logo to open the LICS Style Guide.)

 
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MINI STYLE GUIDE: MALARIA ENDS WITH ME

Not every project needs a complex style guide. For this project, the National Malaria Control Centre needed minimal guidance on color, font and presentation.

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Tulukani Adventures

This project started with what I felt was an amazing and perfect name for this new brand: Tulukani Adventures. “Our name Tulukani Adventures reflects our ethos and our origin in Zambia. Tulukani is derived from the ChiNyanja/ChiChewa verb tuluka which means to go out or emerge. Providing transformative experiences is at the heart of what motivates us.”

We arrived at the final logo through quite a length process but the goal was really to get the logo…perfect. This is no small feat but it was an absolute pleasure. Sometimes InHouse services stop at the logo design, but as you can see in the style guide, we also worked extensively on Tulukani’s branding: brochures, stickers, uniforms, name plates, apparel and so on.

(Click on the logo to open the Tulukani Style Guide.)

 

COFFEE CULTURE & CO

The original concept for Coffee Culture evolved from being stark black, white and yellow to this soothing palette of sea glass greens with red coffee berry accents.

From the beginning of the project the look and feel of the cafe and cart/kiosk’s physical space was integrated into the design process. CC&Co was taking over a space (which InHouse had also branded) - the new shop needed to be transformed from fun and funky to sleek and modern. The colour scheme chosen for the logo (and the cafe) fit this need to a T.

(Click on the logo to open the Coffee Culture Style Guide.)

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PHOTOGRAPHY