tedx 2020
Everyone knows TED. It’s a world-wide brand of salon, thought, and presentation. Which also makes it a bit intimidating. While its standards are high, TED global does offer local organizers clear guidance. Our design challenge was to create a visual branding suite that was true to TED while also reflecting the local theme for 2020: Metamorphosis. The pandemic, of course, forced us to embrace the theme by transforming our traditional event into a virtual one.
<For information on the 26 September event: TEDxLUSAKA 2020>
metamorphosis
After considering a literal interpretation of metamorphosis, we settled on presenting it in the context of the country’s rapid adoption of technology and the cultural impact on Zambia – a place bigger than Texas – and her population with a distinct rural/urban divide. Bridging the digital divide and improving access to technology is changing the way Zambians live. To represent this, we show the country not with its familiar network of rivers and roads but with spreading circuitry symbolizing the diffusion of digital media and solutions.
The global brand is evident in the banner that introduces the audience to TEDxLusaka 2020 and the Metamorphosis theme. The individual media pieces carry a hint of the global brand and the TED color contrast.
All of the elements of TEDxLusaka’s global brand are see in the banner that introduces the audience to TEDxLusaka 2020 and the Metamorphosis theme. The individual media pieces carry just a hint of the global brand strategy. Samples below include speaker biographies and pieces developed for Facebook, Twitter, and Instagram.
